Thrive welcomes Danni Aberg as Head of Social Value


In a significant move for the industry, Danni Aberg assumes the role of Head of Social Value at Thrive.

While Thrive is already known across the industry for leadership and innovation in social impact measurement, this newly established position underscores this dedication– enhancing how public and private sector organisations can create real, positive changes in society

Reporting directly to Thrive CEO, Neil Macdonald, Danni’s mandate is clear; to empower Thrive’s clientele in integrating social value into the fabric of their organisations, culminating in robust qualitative and quantitative social value reporting.

With over two decades of distinguished experience in social value, diversity and inclusion, Danni brings a depth of experience which is hard to rival and arrives at Thrive following a tenure as Head of Social Sustainability at BAM, one of the UK’s leading construction businesses.

During her time at BAM, Danni spearheaded the group’s approach to social value which included committing to an impressive 35% social return on investment for the organisation. Notably, her leadership facilitated a digital transformation, enhancing social data capture capabilities and enabling teams to focus on value creation.

Prior to her role at BAM, Danni played a pivotal role at WEPCO, the Welsh government mutual investment model, where she shaped the social value strategy for a £500million schools infrastructure programme. Her leadership also led to the establishment of Wales’ most impactful Women into Construction initiatives.

With social value now being a key component of most public sector contracts and private sector reporting, Danni’s tenacity and real-world experience will be invaluable to Thrive customers.

Neil Macdonald, CEO of Thrive, expressed his enthusiasm about Danni’s appointment, stating,

“Thrive is more than just a software platform; we are committed to leveraging technology to improve society. With Danni at the helm of our social impact efforts, we are positioned to provide clients with unparalleled support in achieving their social value objectives”.